The craziest thing about March Madness is that the NCAA, TV networks and college coaches make millions, while the players themselves reap non of the profits.
In a related article William C. Rhoden presents a clear argument for why college athletes should be compensated:
“The N.C.A.A. has a wonderful business model, one that any entrepreneur would love to have: a profitable business in which your employees help generate billions of dollars and basically work for the honor and the glory of the business and little more”.
And Rhoden concludes with these words:
“Expect the N.C.A.A. to fight this with all its resources. If the decision stands and other players at other universities try to unionize, the N.C.A.A.’s house of cards could collapse. It does not have a winning argument when it insists that it is not a commercial enterprise. Indeed, the organization argues against itself with each day of March Madness.
Face it: The jig is up.”