Alumni Engagement and Fundraising: General Considerations
Does someone—some group, some sub-committee, some person—within your program have FORMAL responsibilities for addressing alumni-engagement and fundraising issues? If so,…
Language
“alumna” vs. “alumnus” vs. “alumnae” vs. “alumni”: “Alumna” traditionally refers to a woman who graduate from or formerly attended the…
Fundraising Introduction
Does your program have a “Donate Now” or “Giving” button on the main page of its website? If not, then…
Phone-a-thon
Phone-a-thons require a bit of planning, and should be coordinated with the DSC AFC Coordinator and the Development and Alumni…
Email Appeals
Student-led email fundraising appeals to program alumni are relatively easy to organize and can be conducted separately, or in conjunction…
Letter-Writing Appeals
Student-led letter-writing appeals to program alumni can be conducted separately, or in conjunction with email appeals and/or phone-a-thons. If this…
Alumni-Engagement Introduction
Does your program engage its alumni regularly throughout the year? If not, why not? If so, in what ways? Alumni-engagement…
Newsletters
Send out a department or Program Student Association (PSA) newsletter which not only includes information about the program, but notes…
In-Person Alumni Engagement
Does your program engage its alumni regularly throughout the year? If not, why not? If so, in what ways? Alumni-engagement…
Digital Alumni Engagement
Contact updates: Officially encourage alumni each year to update their contact information with any changes. Alumni should send these updates…
Handbook Appendix
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