Does your program have a “Donate Now” or “Giving” button on the main page of its website? If not, then can you talk with your EO or Executive Committee about adding one? This link would allow donors a faster way to get to the GC’s online donation page.
Student fundraising efforts should be thought of as long term and ongoing. If they can become part of the regular events within your program—something students and alumni come to expect each year—then that will be beneficial to your program in the long run.
Student fundraising efforts will be more successful when there is a clear purpose, cause, or initiative for which donations are being solicited. It would be best to focus student fundraising efforts on a specific need that the students of your program have identified—for example, student travel and research grants.
If your program has a DSC-recognized Program Student Association (PSA), then donations that students solicit may be directed to the program, or a fund within the program, or to the PSA through the DSC. Deciding where these gifts are to be directed depends in large part on the needs and desires of the students within the program.
If your programs does not have a DSC-recognized Program Student Association (PSA), then donations that students solicit should be directed to the program, or a fund within the program. (To learn more about starting a PSA, click here.)
At the moment, the best months to conduct student-led fundraising appeals are September, October, February and March. These will not conflict with fundraising appeals that the GC is conducting.
In general, there are three different kinds of fundraising appeals: email, letter, and phone-a-thon.