In my dissertation, titled “Branding Korea or Marketing Ethnicity: Manhattan’s Koreatown as a “Transclave” in the Global Economy,” I have developed a term, transclave, by locating Manhattan’s Koreatown within the rise and fall
of ethnic enclaves in U.S. cities, and recent changes in academic and public
understandings of such places. I define “transclave” as a commercialized ethnic space that exists exclusively for consumption, leisure, and entertainment; it is a space where transnational consumer culture from a sending country is embedded within a physical space in a receiving society, reflecting the landscape of the sending country’s consumer culture through the physical appearance of buildings and stores, and the inclusion of franchise brands.
My observations of Koreatown in Manhattan with photos are…